Chapter 7 discusses the use of symbols and trends to communicate from one culture to another and how they can also be used to fulfill an individuals identity and happiness. He talks about how advertisements influence individuals to alter their appearances, flags and currency can make a nation feel "cool" or independent. With all of these life and business styles comes disagreements between cultures which is natural. However I am interested in Gillette's approach to simplicity for the global market.
Chapter 8 made me think about my uncle who was born with fetal alcohol syndrome. He now drives a car and lives on his own but over the years, teaching him and observing his learning and interpretation style and how some things could be made clearer, maybe not to normally functioning individuals but to others who are lacking in other developmental departments.
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